You can spot a 'Winner' logo with these few tips. A successful
logo is a versatile one. It should be simple and not too overly
complicated. It shouldn't lose detail when shrinked down to a 1"-2"
size such as for business card use, it should still be legible at
A successful logo will still be able to retain its impact when
transformed to Black & white (not grayscale/shades of gray).
Remember, you will use your logo in B/W for faxing, newspaper advertising,
phone book, business checking, photocopying documents, etc.
Also to lower your printing costs, it would be effective to use
only a few colors in your whole design. Printers charge on a per
color basis, meaning each color requires a separation plate to be
made, less separations = less cost. Just make sure you can afford
Last but not least, make sure your customers can easily adopt your
logo to your business. If your logo is simple & unique, your
customers will repeatedly view your logo into a brand name recognition